It’s the best advertising value, and you support our community-owned, not-for-profit theatre.
Cinema has 20 times the media return on investment (efficiency/person) compared with TV.
Cinema audiences are 157% more likely to see ads at the cinema compared to other media.
The recall rate on cinema ads is 7 times greater than TV and other forms of traditional media.
Move-goers have an unaided recall rate of 91% up to one week after going to the theatre.
Audiences will see your ad a minimum of 5 times before each show, 5 or more times per week.
Cinema is 15 times more powerful than Facebook at boosting brand preference and 6 times more effective than YouTube at generating unprompted ad recall (Brand Benefits Study, 2018).
Up to 90,000 views per year.
Minimum of 5 ad exposures per show.
Minimum of 5 Hollywood on-release shows per week.
Professional graphic design support for your on-screen ad.
Ads can be revised once monthly for a $50 fee.
Business rate
Monthly - ad runs for 1 month
$250/month
$63/week
Quarterly - ad runs for 3 months
$500/3 months
$38/week
Half Year - ad runs for 6 months
$750/6 months
$29/week
Annual - ad runs for 12 months
$1200/year
$23/week
Not-for-profit rate
Monthly - ad runs for 1 month
$200/month
$50/week
Quarterly - ad runs for 3 months
$400/3 months
$31/week
Half Year - ad runs for 6 months
$600/6 months
$23/week
Annual - ad runs for 12 months
$960/year
$18/week
Even with the introduction of TV and digital streaming, cinema has maintained its relevance and we still engage with it in the same way as we did 70 years ago. It’s got a unique nostalgia for people, who can remember going to the cinema as a child with their parents, or to see their first film with friends or on a date. It holds a significant emotional value in our lives, transcends age groups and that is what gives it such an important place in the media landscape for advertisers.
- Cristina Duffy, Group Head and Film Specialist, Pearl and Duffy (2021)
For more information, contact us.
